The Alliance Program is a springboard opportunity for those Hotels wishing to elevate their service levels by receiving insight into service standards and requirements, training and educational benefits.

The standards checklist will provide Alliance Program properties a way to ensure that the key elements of quality, cleanliness and guest convenience are in place and are being maintained on an ongoing basis.

The Alliance Program allows for a verification process, focused primarily on facility, namely a checklist with requirement to provide supporting documentation.

Alliance Program properties will, in addition, receive the full set of Forbes Travel Guide hotel standards for service and facility, to provide guidance, planning and the motivation towards future approval for the Partnership program. 

The training provided by Forbes Travel Guide will also help to unlock the potential within each property’s team to assist in raising the benchmark of quality and service.

Properties which Passed-will have an Alliance Member digital logo license to use in print and online. This will show the property’s association with Forbes Travel Guide’s standards of service and facility excellence and quality. It can be used for marketing and sales.